The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge)

by Gerald C. Kane

common complaint from customers, the company used the geotag data to identify which facilities had the most significant issues. Auto manufacturer Nissan uses Twitter to help inform its marketing campaigns. The company livestreamed the presentation of its GT-R supercar using Twitter’s video streaming app Periscope at a large national auto show. Real-time feedback from fans on Twitter revealed what aspects of the new car design were of most interest, information Nissan then used to design its marketing campaign.5 The American Red Cross and the US Geological Survey use keyword monitoring to more quickly identify natural disasters than might otherwise be possible through traditional channels.