The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge)

by Gerald C. Kane

changes may leave companies adapting to the emerging technologies prematurely and potentially squandering time and resources that might be best utilized responding to more imminent threats. On the other hand, failing to understand the urgency of a threat can leave companies in the dust and unable to recover. Although the impact of additive manufacturing (a.k.a. 3-D printing) has yet to be felt by many industries, it has completely disrupted the hearing aid industry in a matter of months.4 Additive manufacturing of hearing aids uses laser scanning to map the patient’s ear, producing a customized product more quickly and with higher quality than traditional methods.5 Companies that were quick to respond to and capitalize on these changes thrived, while companies that responded too slowly did not.