To differentiate this process from agile methods, we refer to it as strategic agility—an organization’s ability to adapt to a changing market environment that occurs as the result of new or evolving technological developments. Because digital threats and varying rates of change are unpredictable, companies must constantly scan the environment for strategic threats and opportunities posed by technology. For example, few imagined that the ubiquitous adoption of smartphones would lead to a competitive challenge to the taxi industry through the rise of Uber.
