Many organizations treat contractors as second-class citizens, but companies that want to attract great talent can’t afford to do that. On-demand talent with valuable skills can choose to work for any project or company. To ensure that they’re able to get the best, organizations should cultivate an environment and incentive structure where on-demand contractors are valued as integral contributors to the company’s strategic objectives. Providing desirable work experiences and environments, opportunities to work on interesting projects, and exposure to different teams can help drive engagement.