this topic in greater depth in chapter 12. Finally, the fourth most cited difference was productivity, which can be a double-edged sword. According to John Hagel, co-chair of Deloitte’s Center for the Edge, “If you’re truly going to accelerate performance improvement, you have to stop focusing on efficiency. If it’s just efficiency, that’s a diminishing-returns game. The more cost effective and faster you are, the harder it’s going to be to get to that next level of efficiency. But if you focus on effectiveness, on impact, on value delivered to whatever the arena is—the sky’s the limit. That’s
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