This raises an important point. Nobody’s product is that great. Nobody’s product is so amazing that it stands out completely from everything else. You may have a perfectly good product, but you’re competing against a bunch of other perfectly good products. That’s the reality of business. How you can separate yourself from the competition is through hospitality—attention to customer needs and wants, 24/7. Think about the same two products—one is delivered on time as promised, and one arrives one day late. You tell me what that customer is going to remember.
