To cement this practice in our culture, we focused not on the value of respect, but on the virtue of being on time. If you were late for a meeting with an entrepreneur, you had to pay a fine of ten dollars per minute. Avoiding the fine took practice and hard work, and embedded a number of great habits into our culture. You had to plan your previous meeting correctly, so it wouldn’t conflict with the meeting with the entrepreneur. You not only had to end that meeting with discipline, but you had to run it with discipline, so everything got done in the time allotted. You had to avoid being
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