Joshua Kroo

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Bushido looks like a set of principles, but it’s a set of practices. The samurai defined culture as a code of action, a system not of values but of virtues. A value is merely a belief, but a virtue is a belief that you actively pursue or embody. The reason so many efforts to establish “corporate values” are basically worthless is that they emphasize beliefs instead of actions. Culturally, what you believe means nearly nothing. What you do is who you are. Even the samurai oath is oriented toward action: I will never fall behind others in pursuing the way of the warrior. I will always be ready ...more
What You Do Is Who You Are: How to Create Your Business Culture
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