Stories and sayings define cultures. John Morgridge, the CEO of Cisco from 1988 to 1995, wanted every spare nickel spent on the business. But as many of his employees had come from free-spending cultures, simply reminding them to be frugal didn’t get his point across. Morgridge walked the talk by staying at the Red Roof Inn, but even his example didn’t prove truly contagious. So he came up with a pithy axiom: “If you cannot see your car from your hotel room, then you are paying too much.” When his top executives heard that, they understood that business-class tickets and fancy dinners were out
...more
