Whether your company is a startup or a hundred years old, designing your culture is always relevant. Cultures, like the organizations that create them, must evolve to meet new challenges. All cultures are aspirational. I have worked with thousands of companies and none of them ever achieved total cultural compliance or harmony. In a company of any significant size there will always be violations. The point is not to be perfect, just better than you were yesterday. While you can draw inspiration from other cultures, don’t try to adapt another organization’s ways. For your culture to be vibrant
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