Matthew S.

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I had to change in order for us to change our culture from telling the truth to making sure people heard the truth. This shift derived from our original cultural goal of trust. Trust, as I discussed in the Louverture chapter, is the foundation of communication. Simply saying something you feel more or less comfortable terming “the truth” doesn’t build trust. What builds trust is the bona fide truth being heard.
What You Do Is Who You Are: How to Create Your Business Culture
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