What You Do Is Who You Are: How to Create Your Business Culture

by Ben Horowitz

Take a look at Uber’s highly original cultural code, the values Kalanick laid down after he founded the company in 2009. Proud Uber employees circulated them widely: Uber Mission Celebrate Cities Meritocracy and Toe-Stepping Principled Confrontation Winning: Champion’s Mindset Let Builders Build Always Be Hustlin’ Customer Obsession Make Big, Bold Bets Make Magic Be an Owner, not a Renter Be Yourself Optimistic Leadership The Best Idea Wins Kalanick also defined eight qualities he sought in his employees: Vision Quality Obsession Innovation Fierceness Execution Scale Communication Super Pumpedness These are not run-of-the-mill values you’d pull out of a standard management book.