Proud Uber employees circulated them widely: Uber Mission Celebrate Cities Meritocracy and Toe-Stepping Principled Confrontation Winning: Champion’s Mindset Let Builders Build Always Be Hustlin’ Customer Obsession Make Big, Bold Bets Make Magic Be an Owner, not a Renter Be Yourself Optimistic Leadership The Best Idea Wins Kalanick also defined eight qualities he sought in his employees: Vision Quality Obsession Innovation Fierceness Execution Scale Communication Super Pumpedness
