If he put that much effort into Uber’s culture, where did it go wrong? The problem was that the mind-set implicit in such values as Meritocracy and Toe-Stepping, Winning: Champions Mindset, Always Be Hustlin’, and The Best Idea Wins elevated one value above all: competitiveness. Kalanick was one of the most competitive people in the world and he drove that ethos into his company in every way possible. And it worked: by 2016, the company was valued at $66 billion.
