It’s usually the first project that requires the most thought and care. A solid, well-researched, well-executed plan can give you the confidence to face harder challenges in the future. A bungled attempt is not a disaster, but it may make you reluctant to pursue future projects of a similar nature. In this chapter, I’d like to tell you everything I’ve learned about how to get it right.
Isnt that what the last 200 or so pages were supposed to be
