It never ceases to amaze me how bottomless the practice of social research can be. I’ve practiced research for almost 20 years and I still find myself noticing tiny nuances in technique that I had never noticed before. What happens if you try asking a survey question with a yes/no binary choice online instead of in-person? What happens if you wear different clothes to the usability lab? How do participants react when you sit beside them instead of in front of them? What if you force participants to use physical objects to numerically rate their experience? What if you don’t write a single
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