Consider selecting quotes that feature participants trying to grapple with paradoxical or ambiguous situations. One participant may tell you he recognizes it’s not good for him to keep his work relationships superficial, and that he should cultivate a sense of comradery with his coworkers, but he doesn’t seem to know how, and it bothers him. This will give more detail to the statistic: “64% of men at this company feel their relationships with coworkers are not deep.” The quote pushes stakeholders to see more than just the statistic, and the counterintuitive nature of the story conveys the
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