Paruj Phanthongdee

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Guide your stakeholders to a realistic expectation of what is possible to prove in an inductive approach, and what is possible to understand deeply in a deductive approach.
Paruj Phanthongdee
Could create an example pack from past research as an expectation management pack. We could break down previous insights to index cards and ask the stakeholders to map which is useful, which is not.
Mixed Methods: A short guide to applied mixed methods research
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