Mixed Methods: A short guide to applied mixed methods research

by Sam Ladner

Whatever dominance you choose, be clear about what this means for your results. In an inductive-dominant approach, you are focusing first on that luxurious understanding of your subject matter. You are stepping back and then diving into The Encounter. You may not have a great grasp on scale or causation, but you will have deep understanding. If you choose a deductive-dominant approach, you will focus first scale and causation of what causes what. You may come up short in your pursuit to luxuriate in the customer, and you might not have the deepest understanding of your context. But you will be able to count the incidence of a thing and test what affects what. In either case, prepare your stakeholders—and yourself—for what you will and will not have.

This is a good description of each method