He told attendees he had seen data indicating that mainstream Republicans, such as Jeb Bush and Marco Rubio, would have difficulty winning. Only a true outsider with a sense of the voters’ frustrations could emerge victorious, Mercer argued. Others didn’t seem as convinced by his data.
Turns out he was completely correct. It’s still interesting, however, that the outside candidate would both win republican support in the primaries and win the election...given that he was extreme in his Republican views on social issues.