Bannon helped broker a deal for Mercer to invest in an analytics firm called Cambridge Analytica, the US arm of the British behavioral research company SCL Group. Cambridge Analytica specialized in the kinds of advanced data Mercer was accustomed to parsing at Renaissance, and the type of information that Rebekah said the GOP lacked. She urged organizations that benefited from her family’s funds to tap Cambridge’s sophisticated technological capabilities.
This passage doesn’t come with a citation, which it probably should. But just shows how much we need limits on influence of money on elections, given that this money went toward violating facebook members’ privacy—not that any Facebook member should’ve been surprise that this would happen.
