This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

by Dave Gerhardt

And to this day, the biggest mistake we see startups making is waiting for the perfect time to start marketing. We’ll let you in on a secret: There’s never going to be a perfect time. And here’s another one: It’s never too early to start marketing.