This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

by Dave Gerhardt

And to this day, the biggest mistake we see startups making is waiting for the perfect time to start marketing. We’ll let you in on a secret: There’s never going to be a perfect time. And here’s another one: It’s never too early to start marketing.

Your brand is the combined experiences a person has when they interact with your product and your company.

You need to craft a consistent story, where every touchpoint, from an ad to a blog post to a podcast episode to an email to the product, builds on the same core values and adds to the experience.

But the problem is that having a category isn’t enough — you also need a movement. You need a cause. Something to stand for.