Another important lesson that we took from the Salesforce playbook goes back to organizing events. And not just webinars or local user groups, but also big conferences that give us the opportunity to meet our customers and prospects face-to-face. But instead of opting for a traditional sales and marketing conference with 45 minute keynotes from fellow Boston SaaS folks, we decided to do something different. Again, we wanted the event to be bigger than us. Bigger than marketing and sales.
