To get the first subscribers to our newsletter, Dave started combing through LinkedIn and Twitter, searching for people doing product marketing and sending them personal messages that went something like this: “Hey. I’m starting a newsletter just for product marketers. We’re curating the best product marketing content from around the web — from podcast interviews to videos to blogs. I thought you might dig it — and also have a few stories of your own to contribute. Can I send you a link to subscribe?”

