This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

by Dave Gerhardt

But the trick here is that the category can’t just be about the company — it has to be about something bigger. So instead of only talking about Drift, we also spend a lot of time trying to grow the category of conversational marketing. That’s why we started the Conversational Marketing University (cheap plug: drift.com/university) and that’s why we wrote the book on conversational marketing (cheap plug #2: drift.com/book).