This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

by Dave Gerhardt

And to make promotions as transparent as possible, we’ve come up with this internal 9-point checklist that we use to justify career progression: 1. To be considered for a promotion, you need to own a number. If you’re in SEO it can be organic traffic, if you’re in content marketing it can be website traffic and if you’re in event marketing it can be the number of tickets sold. The important part is that everyone has a number and that they’re committed to growing that number. 2. Speaking of ownership, you also need to own the area of marketing you’re responsible for. No one will micromanage you and you’ll get to figure stuff out for yourself. The catch, however, is that you’ll also be accountable for that area. And so if something breaks, it’ll be up to you to fix it. 3. Another thing we require you to do is to plan and forecast your own success. As a company, we have some pretty lofty goals, but it’ll be up to you to dream up yours — and then report on the results. 4. If we want to keep going after hypergrowth, and we do, we can’t settle for good enough. So to get your next promotion, you need to constantly raise the bar in your current role. You need to make it difficult for yourself to find someone to take over your role. Only then are you ready to move on. 5. You also need to master your craft. Be it through video tutorials, books, role models or mentors, we’re expecting you to be a leading talent in your current role before you move onto a new one. A part of ...