This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers

by Dave Gerhardt

So we flipped it and started studying the classics. Instead of spending all our time learning about things that we’re going to change tomorrow, we went back in history and studied the classic branding, advertising and copywriting books to focus on learning all these timeless lessons about the things that don’t change.