Showing our faces is actually one of our brand values. And what we mean is that everything we publish needs to have a real face on it. And so we even have a landing page checklist that enforces the rule: You can’t ship it until it has a face. And not just a stock image of a random person, but a real Drift employee or customer — that’s the rule. No stock photos. The reason why we’re so bullish on real faces is simple: It makes our brand more human. But it wasn’t just stock photos that we ditched — we got rid of cartoons and animations in our content as well.
