A data‐driven business transformation will not be delivered by simply writing a data strategy, but the gradual delivery of this strategy will inform and nurture the business strategy. The concept of dynamic data‐driven transformation depends upon this. As the data strategy is delivered over time, more insights will gained from the data. Or the way that data is collected, managed and exploited will evolve as the data strategy is rolled out, and this in itself should drive the evolution of the business strategy.
