Data Driven Business Transformation: How to Disrupt, Innovate and Stay Ahead of the Competition

by Peter Jackson

When we have discussed the data strategy previously we were always very clear that it must align with the business strategy, or the desired business outcomes or goals as expressed by the owners, board or executive committee.

Many transformation programmes fail because the highest‐level business ‘vision’ or strategy document is not worked up in enough detail, with elements of it delegated to separate business units or services.

A data‐driven business transformation will not be delivered by simply writing a data strategy, but the gradual delivery of this strategy will inform and nurture the business strategy. The concept of dynamic data‐driven transformation depends upon this. As the data strategy is delivered over time, more insights will gained from the data. Or the way that data is collected, managed and exploited will evolve as the data strategy is rolled out, and this in itself should drive the evolution of the business strategy.