Super Pumped: The Battle for Uber

by Mike Isaac

Not every MBA grad was an asshole, by any means. It just seemed that many of the ones who were assholes tended to feel at home joining Uber.

Steve Jobs had valued consumer privacy, but his successor, Tim Cook, was a fanatic. He believed Apple’s users should have complete control of their private digital lives. And if an Apple customer decided to wipe their iPhone clean of data, no one else—individuals, family members, companies, law enforcement—should be able to find a trace of that data on the device afterwards. Wiping an iPhone was final; the data was gone.

Growth was what made the difference between an average employee and a high performer who delivered results. High performers were untouchable.