another startup was mulling the same approach. Zimride, a carpooling startup co-founded in the Bay Area by a transportation enthusiast and an ex-Lehman Brothers employee (who escaped the firm just three months before its 2008 bankruptcy), was considering a pivot of its own. Until then, Zimride focused mostly on long-distance carpooling between college campuses, something co-founder Logan Green had been obsessed with since his days at UC Santa Barbara. But despite working long hours with his partner, John Zimmer, Zimride was mired in the doldrums. Peer-to-peer sharing—the kind Sunil Paul was
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