Khosrowshahi then revamped Uber’s overarching philosophy. Uber’s fourteen values, once sacrosanct, were replaced with a list of eight simple maxims. Items like “super pumped” and “always be hustlin’ ”—values sprung from the mind of an arrogant young man—were discarded. Instead they were replaced with a set of fairly bland platitudes that touched on “customer obsession,” à la Jeff Bezos, and a celebration of employee differences. The most important norm was the one Khosrowshahi repeated at nearly every press appearance and television interview during his extended 2018 apology tour: “We do the
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