Uber already had an aura of arrogance about it in 2015. The pervasive trope of the “tech bro” was the ire of communications representatives across the Valley; young and moneyed, childless, these engineers and salesmen were unburdened by the daily concerns of the baristas, housekeepers, and wait staff they felt existed to serve them. A tech bro’s greatest worry was whether or not he was working at that year’s hottest “unicorn”—a noun coined in 2013 by a venture capitalist who used it to describe companies valued at more than $1 billion. By the fall of 2015, Uber was the unicorn to end all
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