Super Pumped: The Battle for Uber

by Mike Isaac

“What if we gave them a taste of their own medicine?” Michael continued. “What if we spent, I don’t know, a million dollars hiring a few journalists and top oppo people,” he said, referring to “opposition researchers”—those who get paid to dig up information on other people for a living. “They could look into your personal lives, your families. Help us actually fight back against the press,” Michael said. He was convinced there was dirt to be found investigating Lacy’s marriage and her relationship with her business partner, Carr. Michael wasn’t finished. “Ask 100 women whether they’d feel safer in an Uber or in a taxi,” Michael went on, referring to a recent story in which Lacy posted that she would stop using Uber, fearing for her safety because of the drivers. “If any women decided to delete the Uber app, like she did? And then they go on to take a taxi ride and, god forbid, are assaulted? She should be held personally responsible for that,” he said.