Kalanick hired throngs of ambitious twentysomethings, fresh out of college and starry-eyed about Kalanick’s pitch. He spun stories of Uber’s eventual ubiquity, providing “transportation as reliable as running water.”¶¶ It wasn’t uncommon for a new hire to enter Uber’s headquarters having never managed anything more than a Starbucks, and be sent out to take over a new city.
