For Kalanick, blogging¶ was a way of marketing himself, along with the occasional talk delivered at startup mixers and cocktail parties. “My people think of me as a funding shepherd,” Kalanick once said to a roomful of young engineers at “Startup Mixology,” a regular, boozy event for techies in their twenties. Onstage, Kalanick clicked a remote control as a slide behind him flicked into view: Behind him was Jesus Christ, robed, hooded, and holding a shepherd’s cane. “I’m really frickin’ curious,” he noted, hitting the clicker again to showcase a fluffy cat, biting and batting around a toy.
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