Jeff Carpenter

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Southeast Asia was another debacle. Grab, the predominant ride-hailing company in the region, was a tenacious competitor. Uber would spend nearly $1 billion fighting Grab. The result was an astonishing loss of nearly 50 percent of their market. After just four years, Uber held just 25 percent of the Southeast Asian market. Years later, Uber would have to sell off its Southeast Asia business for a 27.5 percent stake in Grab.
Super Pumped: The Battle for Uber
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