Huffington soon began to assume a larger leadership role in the brand rehab campaign. She sensed a power vacuum, a crisis of leadership in the corporation and a personal crisis—of Kalanick’s ability to trust the people around him. She owned shares in the company, yes, but there was a special status and power being the person to help right the ship in a time of crisis—especially if that ship was a $69-billion Titanic like Uber.