Varian awards surveillance capitalists the privilege of the experimenter’s role, and this is presented as another casual fait accompli. In fact, it reflects the final critical step in surveillance capitalists’ radical self-dealing of new rights. In this phase of the prediction imperative, surveillance capitalists declare their right to modify others’ behavior for profit according to methods that bypass human awareness, individual decision rights, and the entire complex of self-regulatory processes that we summarize with terms such as autonomy and self-determination.
