Facebook is the crucible of this new dark science. It aims to perfect the relentless stimulation of social comparison in which natural empathy is manipulated and instrumentalized to modify behavior toward others’ ends. This synthetic hive is a devilish pact for a young person. In terms of sheer everyday effectiveness—contact, logistics, transactions, communications—turn away, and you are lost. And if you simply crave the fusion juice that is proof of life at a certain age and stage—turn away, and you are extinguished.

