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Indeed, it was this new mentality and its demands that summoned the internet and the burgeoning information apparatus into our everyday lives. The burdens of life without a fixed destiny turned us toward the empowering information-rich resources of the new digital milieu as it offered new ways to amplify our voices and forge our own chosen patterns of connection. So profound is this phenomenon that one can say without exaggeration that the individual as the author of his or her own life is the protagonist of our age, whether we experience this fact as emancipation or affliction.16
The Age of Surveillance Capitalism
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