Surveillance capitalism’s antidemocratic and antiegalitarian juggernaut is best described as a market-driven coup from above. It is not a coup d’état in the classic sense but rather a coup de gens: an overthrow of the people concealed as the technological Trojan horse that is Big Other. On the strength of its annexation of human experience, this coup achieves exclusive concentrations of knowledge and power that sustain privileged influence over the division of learning in society: the privatization of the central principle of social ordering in the twenty-first century. Like the adelantados
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