Behavioral economists argue a worldview based on the notion that human mentation is frail and flawed, leading to irrational choices that fail to adequately consider the wider structure of alternatives. Thaler and Sunstein have encouraged governments to actively design nudges that adequately shepherd individual choice making toward outcomes that align with their interests, as perceived by experts. One classic example favored by Thaler and Sunstein is the cafeteria manager who nudges students to healthier food choices by prominently displaying the fruit salad in front of the pudding; another is
...more
