way of analogy, Feynman coined the term cargo-cult science to describe phenomena that ape the theatre of science yet are completely insulated from the realities of the scientific method. He noted that meaningful science must be underpinned by ‘scientific integrity, a principle of scientific thought that corresponds to a kind of utter honesty – a kind of leaning over backwards. For example, if you’re doing an experiment, you should report everything that you think might make it invalid – not only what you think is right about it.’
