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Direction: The Carrot or the Stick? What will trigger a person into action? In what direction do they move? Do they move toward an objective, or Away From problems to be solved or prevented? When you master this category, you will be able to prevent and avoid many problems and know how to reach your goals more effectively. There are two Triggers in this category describing the Direction a person is moving in for a given Context. They are either moving toward a goal, or away from problems.
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
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