He also developed the Influencing Language. Once you know a person's Patterns, you can then tailor your language so that it has maximum impact for that person. Imagine for a moment that someone who did not master your mother tongue very well was attempting to get some ideas across to you. Chances are that you would spend a lot of energy translating it into terms that were more meaningful to you. When someone uses terms that you can immediately understand, none of your energy is lost in translating; the meaning just goes in. When you use the appropriate Influencing Language, the impact is
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