Words That Change Minds: The 14 Patterns for Mastering the Language of Influence

by Shelle Rose Charvet

According to researcher Tasha Eurich[14], who conducted a large-scale scientific study, self-awareness comes in two types: Internal Self-Awareness, which is how clearly one sees one's "own values, passions, aspirations, fit with our environment, reactions (including thoughts, feelings, behaviors, strengths, and weaknesses), and impact on others." External Self-Awareness, which refers to how well we know how others see our values, passions, fit with the environment etc., as above. High Internal self-awareness is associated with high job and relationship satisfaction, and happiness and with lower anxiety, stress and depression. High External Self-Awareness is associated with empathy, taking others' perspectives and good relationships with one's employees. So far this dovetails nicely with the LAB Profile® Motivation Patterns Internal and External. The interesting part of her research shows that leaders need a balance of both in order to be effective.