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But this lesson needs to be relearned over and over. Many firms seem to be constantly re-organizing, re-engineering, shifting technologies and introducing new software, without taking into account the Patterns of their employees. It is important to prepare the groundwork for major technological and organizational changes by knowing your workforce and planning your announcements and implementation. Matching the language you use with the people affected, can dramatically improve the chances of making the change stick. Stress and resistance are not a necessary outcome of change programs.
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
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